A brand starts with





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With its website serving as its primary branding vehicle, Lubar & Co., a family owned private investment company, turned to us to refine its messaging. While the original messaging checked all the boxes, we helped bring it to life to capture the essence of what the company stand for, its impact on the Lubar portfolio of companies across the country, as well as its impact on the local community.



The collaboration with Lubar extended to a rebranding of the company. We conducted primary research with company owners, other investment companies and local nonprofit leaders to get the 360-degree view of the mission and impact of the Lubar family and its investment firm. The rebranding coincided with a move to a scenic, new office, which inspired a clean, simple, elegant look and feel for the overall branding. Now, Lubar & Co. brand identity and messaging serves to reinforce and validate the company's philosophy and approach to investing in companies.


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