[PR & Media Relations, Live Events]
MINExpo INTERNATIONAL is held just once every four years in Las Vegas, a larger-than-life event where powerhouse brands showcase new equipment and technologies to the industry. Longtime client Tyco Fire Protection Products and CAT Global Mining were set to announce their exciting new partnership, years in the making, at the 2016 show.
Branigan developed communications around the news that CAT mining vehicles would be factory installed with Tyco fire suppression systems, responding to strong demand from CAT’s large global mining customers to eliminate the aftermarket process and improve safety, costs and efficiency.
Having handled Tyco event PR for the 2012 MINExpo, the Branigan team developed its 2016 PR and media relations strategy, landing placements in key industry trade publications and hosting media at the trade show. Media outreach after the show ensured the news of this game-changing partnership reached intended audiences.