Engel Tool + Forge

Help a century-old forging company with zero digital footprint define its brand and its future.

Steer clear of the predictability and sameness of industry-speak with a bold brand identity and tagline, paying it off with a dynamic website that’s as hot as the steel they are forging. Interviews with employees and customers provided the insights for brand positioning and messaging that articulate why Engel stands alone atop its category.

“The work Branigan has done gives us access to a broader audience and provides long-term growth potential on a global scale for our company.”
— Charles Engel, President