Johnson Controls

To stand out to HVAC contractors in a crowded field and drive preference to the YORK brand.

The competition was pushing technology and innovation but no one was highlighting product quality, which is what contractors depend on most for smooth installations and happy homeowners. The Built To Work campaign showcased the product, the brand and the contractor in the field, and on and off the job.

The Built to Work campaign generated over 1.6 million impressions and 1,068 lead opportunities, resulting in 56 confirmed qualified leads. Beyond performance, Johnson Controls recognized Branigan for setting a new internal benchmark for digital campaign reporting.