Mercer Culinary

Social media programs weren’t cutting through in a meaningful way with foodservice and bar industry professionals to drive awareness and growth of the Mercer Culinary LLC brands.

Humanize social media communities to build authentic connections with bartenders and chefs to show that Mercer gets them. Primary and secondary research informed custom audience personas that became north stars for creating relatable content that empathizes, engages and inspires ideas in the culinary and bar industry’s daily online discourse.

An elevated social media presence has helped Mercer Culinary and Barfly grow audiences, boost engagement and create a more unified voice across platforms.
“With Branigan’s support, we’ve been able to connect more authentically with culinary professionals, mixologists and food enthusiasts alike — enhancing our reach and impact in both the kitchen and behind the bar.”
— Lisa DeMartino, CFSP Director, Marketing Communications, Mercer