Molson Coors

A variety of disparate programs didn’t form a cohesive story around the depth and breadth of the beverage giant’s commitment to community.

Create new energy around the storied history of Molson Coors in the hometowns that bear their imprint by connecting legacy and future through the Cheers to our Hometowns platform and unique activations that celebrate community.

The success of this grassroots campaign continues to breathe new life into the local communities Molson Coors calls home, with impactful storytelling that reinforces their commitment to the future and ongoing hometown-specific activations focused on revitalizing and upgrading community-wide spaces.