Skylight Music Theatre
Performing Arts
The Situation
Help promote a special one-night only concert with award-winning actor Gary Sinise and the Lt. Dan Band to raise vital funding for the Skylight Music Theatre.
The Solve
Dynamic creative execution, including logo, artwork and signage, to drive word-of-mouth in the community, and proactive media relations and robust digital promotion.
The Impact
Sixty-two media placements reaching a unique audience of over 422 million generated ticket sales for a sellout event and introduced new audiences to the venerable Milwaukee theater group.
- Strategy
- Media Relations
- Social Media
- Creative
- Live Events
Event Branding and Media Relations
