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Reinventing brands or building them from scratch, we help businesses find their purpose, because companies with purpose have the ability to change the world. We’re not just solving today’s business challenges for our clients, we’re helping to transform brands to make a lasting impact.
Branding Evolution
BRAND
TRANSFORMATION
OUR
PROCESS
[ BRAND LAUNCH ]
To build excitement for The Westin’s newest hotel, a FOMO strategy via social influencers, national lifestyle media and local media included special promotions and exclusive previews, culminating with the hotel’s successful grand opening.
THE WESTIN
[ RESEARCH & STRATEGY ]
Uncovering insights on how to engage with younger donors and deepen relationships with established donors is an ongoing challenge of nonprofit organizations. Extensive qualitative and quantitative research helped inform successful marketing for a performing arts consortium amid a changing giving landscape.
UPAF
[ BRAND LAUNCH ]
The integrated campaign that increased share of market for Palermo’s craft pizza brand Screamin’ Sicilian from 150 stores nationally to 7,000 in 18 months included growing an active and loyal social media following, along with a digital gaming app, experiential sampling and widespread media coverage.
PALERMO'S
[ LOGO & COLLATERAL ]
As part of an integrated plan to jumpstart growth and enthusiasm for economic development in a city hard hit by recession, creating a visual identity with a dedicated logo and website helped showcase and differentiate city leaders’ forward-focused vision for economic growth.
CITY OF RACINE
[ MEDIA RELATIONS ]
Seeking greater presence among key HVAC audiences, creating timely and insightful content to position the brand and one of its primary subject matter experts as an industry thought leader led to 50 bylined articles in trade publications in less than three years’ time.
BELL & GOSSETT
[ BRAND POSITIONING ]
A digital audit and primary research among target audiences and business stakeholders to reinvigorate the historic retail and entertainment district helped inform updated brand positioning and identity to unify the messaging and aesthetic across all owned channels, including social media.
HISTORIC THIRD WARD
Brand Momens
WATERMARK
PARTNERSHIP
The Goulds Water Technology brand announced a strategic partnership with Waterboys founder and retired NFL player Chris Long and its CSR program, Xylem Watermark. Hometown H2o raises awareness of the 2 million Americans without access to clean water and embarks on changing lives one project at a time. Social media activation and media relations are components of every project.
From seeking out strategic partnerships to facilitating logistics for our clients, our Branigan Live team puts ideas into action to create the unforgettable experiences that revolutionize brands.
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