Branigan’s digital, creative, crisis and communications experts help clients navigate changing times and technologies to ensure their communications and marketing initiatives drive value to their businesses. The Branigan e-book series is an extension of our consultative work with clients to help them solve their most pressing business challenges with creative ideas and strategic recommendations.
VOLUME 1
HOW YOUR BUSINESS CAN SURVIVE & THRIVE DURING THE NO-TRADE-SHOW ERA
This e-book presents strategies for businesses to engage customers and prospects virtually
With customer events and industry trade shows being canceled or postponed around the country and the world, businesses are wondering how they can replace these signature events they have relied on and invested in to engage with customers and drive business.
At Branigan, we’ve developed some best practices for our clients seeking to host virtual events. This e-book outlines how companies can turn crisis into opportunity and our recommendations for success. Topics include:
-
Establishing goals and defining success for a virtual marketing initiative
-
Keeping customer engagement at the forefront of your efforts
-
Exploring the virtual options and the advantages of each
-
Building an event with the Branigan Live team
DOWNLOAD
NAVIGATING COMMUNICATIONS
DURING UNCERTAIN TIMES
New approaches to crisis planning for business leaders
At Branigan, we continually assess the landscape to define new best practices and interface with experts in law enforcement and the legal sector to inform our approach to crisis communications and reputation management. This e-book helps guide business leaders in assessing their organizations’ crisis preparedness and spotlights new approaches that are essential to protect reputation in light of recent events and changing times. Topics include:
-
Crisis response preparedness
-
Advanced crisis notification process
-
Online reputation management
-
Real-world insights
-
Building an event with the Branigan Live team
VOLUME 2
DOWNLOAD
VOLUME 3
IN CASE OF EMERGENCY: HOW WILL YOUR BUSINESS FARE?
Strategies to develop a crisis preparedness plan
A crisis can strike when you least expect it to, and yet, all too often, organizations leave crisis preparedness planning to the last minute – or worse, don’t prepare at all. While most organizations recognize the value of protecting its employees, stakeholders and reputation, many simply don’t know how or where to begin.
At Branigan, we’ve developed some best practices to help organizations anticipate and avoid potential crisis situations. This e-book outlines some high-level steps to help your organization get started. Topics include:
-
Identifying areas of vulnerability to develop a plan of action
-
Establishing a designated crisis response team
-
Developing holding statements for the likeliest, highest-impact scenarios
-
Crisis communications strategies
-
Customizable in-person preparedness sessions with the Branigan team