MARCH 2023 – Tony Seaman has been named vice president, creative, for Branigan Inc. Seaman’s addition to the senior leadership team fortifies Branigan’s commitment to integrated growth and furthers the firm’s strong reputation for exceptional client service. In this position, Seaman will lead the creative team—focusing on executing a creative strategy and vision for clients that drives meaningful business results.
Seaman comes to Branigan with nearly 25 years of agency experience developing and executing creative concepts and leading designers and writers throughout the creative process. He previously held the title of VP and creative director for Zizzo Group.
“Tony’s notable career, along with his extensive portfolio working with a diverse range of brands, will be instrumental to meeting the evolving challenges and creative needs of our clients,” said CEO Tom Branigan. “Tony brings a fresh perspective and a knack for solving industry challenges that will allow us to push the boundaries of our work even further.”
In addition to overseeing the creative team, Seaman will work collaboratively across departments to ensure the highest integrity and quality of all campaigns. Under his leadership and direction, he will serve as a liaison to clients from concept to execution, fostering meaningful relationships and partnerships with a high level of professionalism. Seaman will also be involved in strategic planning and new business development.
“Branigan is facing a time of considerable growth and opportunity, and I look forward to applying my expertise to elevate our client’s brands and generate new business opportunities,” Seaman said. “I am furthermore excited to join a team whose passionate and collaborative approach to work matches that of my own.”
Throughout his professional career, Seaman has produced award-winning work, spearheading creative campaigns for some of Wisconsin’s most recognizable brands, including Milwaukee Film, Marcus Corporation, Summerfest, Milwaukee County Zoo and Door County Visitor Bureau. He holds a bachelor’s degree in art with a graphic design emphasis from the University of Wisconsin - Madison. He succeeds Jeff McClellan, who retired from Branigan in January.