CRISIS COMMUNICATIONS & REPUTATION MANAGEMENT
Branigan’s team of creative and multidisciplined problem-solvers is passionate about ensuring that your organization is prepared to respond to the unexpected, while helping to protect the things your stakeholders care about most – your employees, the community and your reputation.
We continually assess the landscape of your industry to define new best practices, and interface with law enforcement and legal experts to inform our approach to
crisis communications and reputation management.
BRANIGAN'S SUITE OF CRISIS AND REPUTATION SERVICES INCLUDE:
Tools to successfully manage reputations
Training workshops featuring experts on situational awareness, active shooter events, emergency legal preparedness and crisis communications
Guidance to mitigate future risk
Effective strategies to plan for and navigate crisis situations
It's not a matter of if... but when.
Branigan’s crisis team successfully guides small, midcap, and Fortune 500 companies in assessing threats and avoiding pitfalls to safeguard their brands and protect their businesses.
We assist clients to mobilize quickly, stabilize operations, adapt and respond effectively in these and other situations:
The number of headline-making crises has risen by more than 80% during
the past 10 years (McKinsey Crisis Response Analysis), and companies that are unprepared when a crisis hits can spend years repairing reputational damage.
PLANNING & MANAGEMENT
95% of global business leaders report that their crisis management capabilities need improvement. (Price Waterhouse Cooper 2021 Global Crisis Survey)
A Branigan custom crisis communications plan will enable your organization to confidently manage a crisis and mitigate long-term damage to operations and business reputation.
Tom has been helping organizations prepare for and manage crises for more than 25 years. Through his experience with Fortune 500 companies he developed an effective and nuanced approach that helps clients anticipate and navigate crises in a way that both respects myriad stakeholder groups affected and minimizes impact on brand value.
His work with companies such as Airborne Express, Best Western International, Johnson Controls and Northwestern Mutual has resulted in an institutional repository of best practices that inform effective strategies that help businesses when they’re needed most. Tom is a member of the Homeland Security Information Network. He has created the crisis communications undergraduate curriculum at Marquette University.
Perception is reality; leaving your organization’s online reputation to chance is no longer an option.
Managing online reputation is a critical component of crisis communication and ongoing brand maintenance. Branigan provides clients a line of sight on what is being said about their organization online and provides a custom process to help improve that.
63% of a company’s overall value is tied to reputation.
(Weber Shandwick/KRC Research)
Only one-third (32%) of companies say they have a current crisis plan that's continually updated. (PR News)
CONDUCT RESEARCH TO MEASURE CURRENT REPUTATION
DEVELOP CUSTOM PROGRAMS TO IMPROVE ONLINE REPUTATIONS
ASSIST WITH ONLINE MONITORING & ENGAGEMENT
SITUATIONAL AWARENESS & ACTIVE SHOOTER TRAINING
Employees are often the first responders during a crisis. Empowering and preparing them to act can make the difference between life and death.
Branigan partners with legal and law enforcement experts to present in-person workshops, helping clients to recognize the potential for workplace violence, diffuse escalating situations, protect their employees, and more.
PREPARING FOR ACTIVE SHOOTER THREATS
SITUATIONAL AWARENESS TRAINING