REPUTATION
MANAGEMENT
Businesses value Branigan’s approach to reputation management because it is proactive, strategic and effective. Our senior team helps guide companies in assessing threats and avoiding pitfalls to safeguard brands and protect business.
ASSESS RISKS
& VULNERABILITIES
Digital audit & recommendations
Primary/secondary
research
PROACTIVE
DEVELOP INFRASTRUCTURE
TO PROTECT STAKEHOLDERS
& CUSTOMERS
Crisis management plan
Social media
monitoring & analysis
Corporate media training
STRATEGIC
MAINTAIN CONTINUITY BY MANAGING OPERATIONS
& COMMUNICATIONS DURING A CRISIS
Protect life & safety
Plan activation
Crisis communications
EFFECTIVE
CLIENT EXPERIENCE
Branigan has assisted clients with crisis communications in these and other situations.
HIGH-PROFILE
LITIGATION
DATA
BREACHES
SOCIAL MEDIA
CRISIS
PRODUCT
CONTAMINATION
BUSINESS
REORGANIZATIONS
WORKFORCE
REDUCTIONS
UNION
ACTIONS
DISASTER
RESPONSE
EMBEZZLEMENT
& FINANCIAL
IRREGULARITIES
SEXUAL ASSULT
ALLEGATIONS
FATALITIES
INVESTIGATIVE
MEDIA
REPORTS
CRISIS
COMMUNICATIONS
GO TEAM
Tom has been helping organizations prepare for and manage crises for more than 25 years. Through his experience with Fortune 500 companies he developed an effective and nuanced approach that helps clients anticipate and navigate crises in a way that both respects myriad stakeholder groups affected and minimizes impact on brand value.
His work with companies such as Airborne Express, Best Western International, Johnson Controls and Northwestern Mutual has resulted in an institutional repository of best practices that inform effective strategies that help businesses when they’re needed most. Tom is a member of the Homeland Security Information Network. He has created the crisis communications undergraduate curriculum at Marquette University where he is an instructor.