ADVENTUROUS
Creating an
SPIRIT
from scratch
< RUSH CREEK DISTILLING
BRAND IDENTITY
Launching a craft distillery and doing it right takes the right investment in resources and thinking. While Rush Creek Distilling was putting all the pieces together for its new business, the owners engaged us to create a deeper brand identity around the company name and logo.
Our first step was research. We listened to what the founders wanted the brand to stand for and gained a deeper understanding of the market. That led to the insights that formed Rush Creek's brand positioning as “the adventurous spirit.” The Rush Creek story unfolds from there, embodied in product labels, website, collateral, in-distillery signage and distributor support materials. The Rush Creek voice in the competitive spirits market is wholly its own and is attracting a like-minded following.
