An innovative spin on
TRADITION & TECHNOLOGY
< AMCA INTERNATIONAL
WEBSITE CREATIVE & BRAND IDENTITY
How do you know when a 100-plus-year-old organization needs more than a facelift? The Air Movement and Control Association is an international member organization that supports and advocates for companies in the air movement segment of the HVAC industry. AMCA leaders turned to us to help update the organization's messaging after they realized they were talking more about themselves rather than talking to their audiences.
We collaborated with them to refine their messaging and better articulate their brand positioning, keeping in mind both had to connect with an international audience. Following the messaging reboot, we rebuilt the website to be more user friendly, innovative and in tune with what AMCA stands for — higher standards in the HVAC industry.