classroom-2_web.jpg

Helping STEM

STAND OUT

bracket_graphic_orange.png

NORTHWESTERN MUTUAL

[Brand Identity]

Seeking to differentiate Northwestern Mutual’s STEM Outreach & Education Program from that of other companies and accurately reflect its focus on technology, Branigan set to work to establish a new brand identity for the existing program, one that would appeal to a wide range of stakeholders — students of various ages, educators, parents and Northwestern Mutual employees.

The hi, Tech brand identity hit the mark of being inspirational yet accessible, resulting from Branigan’s research of the corporate STEM landscape and focus groups with students to vet creative concepts.

 

bracket_graphic_orange.png
two-girls-doing-school-works-1720186web.

Branigan also crafted key messaging for program stakeholders, hi, Tech content for the company’s innovation website and a full suite of collateral materials to reintroduce the program to the program’s five partner schools.

 

Logo _hi, Tech copy.png

 view  last project

 view  next project