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Bell & Gossett is

Building Better.


[Strategic Content, Digital Strategy, Media Relations & Live Events]

Xylem’s Bell & Gossett has dedicated its 100-plus years to innovative HVAC, plumbing and wastewater solutions. To further its position as an industry thought leader in a fiercely competitive industry, Bell & Gossett engaged Branigan to develop a campaign that spotlights the company’s commitment to finding innovative hydronic solutions not just today but for years to come.

In developing the Building Better campaign, Branigan explored the overarching trends and challenges shaping the commercial building industry. From there, Branigan framed Building Better’s messaging to be applicable enough to extend across all aspects of Xylem’s business, while also encompassing the core themes of sustainability, decarbonization and net zero. 

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The result was a fully integrated effort involving Branigan’s digital, creative, communications and content teams, transitioning Building Better from a campaign to an ongoing, fully adaptable platform. In addition to extended thought leadership opportunities and promotion to raise awareness of Bell & Gossett’s breadth of expertise and energy-efficient product portfolio, Building Better will serve as a long-term initiative that positions Xylem at the forefront of timely industrywide conversations.

Specific campaign tactics include: 


  • Coordinated launch at AHR Expo 2023 

  • Trade show booth creative design

  • On-site trade show support and a robust PR strategy resulting in 18 booth appointments and 33 media placements 

  • Ongoing paid and organic digital campaigns on Bell & Gossett social channels

  • Product videos, graphics and marketing materials

  • Web design

  • Development and design of a white paper

  • Podcast recording, editing and promotion

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