A higher degree
< YORK NATIONAL ACCOUNTS
WEBSITE CREATIVE & COLLATERAL
The Johnson Controls YORK brand of HVAC equipment faced a challenge of reaching a higher level of decision makers at national retail chains. Johnson Controls has the products and the expertise to serve the needs of multiple store chains, but the brand lacked awareness and a cohesive strategy to reach them.
Johnson Controls engaged us to develop a multitiered campaign, focusing on social media and a digital strategy, to promote their services and equipment geared to this market. The campaign was designed to be both educational and to generate leads. We developed the campaign theme, then created content for digital ads on LinkedIn along with a series of blogs that drove users to a microsite that we designed.