Putting Social Listening into Action for Your Brand
Imagine being able to hear what people are saying about you. Some comments might make you smile, while others might be less positive. Maybe we can’t do this in real life — but online, you have a front-row seat to what stakeholders are saying about your brand through social listening. The question is: Are you listening?
The Digital Journey Starts with Customer Personas
No matter the industry, profession or size of your business, there’s arguably never been more information available about your current customers and target audiences. At the same time, it’s never been easier to get overloaded with the amount of data at your fingertips.
HOW WE WORK
2020: A Year Under Review — Whew!
There are lots of adjectives that come to mind in describing 2020, but the one that stands out among the many is resilience. There’s a certain joy in looking back at a topsy-turvy year and knowing we triumphed amidst the unpredictability, holding tight to our core values to come through the year together, if actually apart.
5 Things to Consider Before Joining the Podcast Boom
Nearly a quarter of Americans listen to at least an hour of podcasts per week, according to Westwood One’s Podcast Download Fall 2020 Report, which also notes heavy listenership (those who consume six or more hours of podcasts per week) has been increasing since 2017.
Music Helps to Get Work Done
Our aural surroundings have a distinct effect on our ability to focus and get things done. Certain genres of music have been proven to boost motivation, retention of information and linguistic capabilities. At Branigan, we share a love of music, but not everyone shares the same loves. Here are some of my favorite playlists curated for the type of project I’m working on at any given time.
HOW WE WORK
Creativity Isn’t Just for Creatives
Contrary to what many people think, creativity isn’t limited to a person’s ability to paint, draw or even sculpt. And in a professional setting, creativity is not limited to graphic designers or art directors. Art and design, while expressions of creativity, hardly scratch the surface of what it means to be creative in the workplace.
THE STORYTELLER'S TOOLBOX
Storyboards Aren't Just for Filmmakers
While storyboards are common for large-scale film production, the method can bring structure and forethought to all types of video and content projects. The process takes additional upfront time, but the advantages of storyboarding more than make up for the extra work. Here are some of the benefits of integrating storyboarding into the content development process.
HOW WE WORK
COVID-19 Accelerates 'Workplace of the Future'
A handful of years ago, Johnson Controls put out its “Smart Workplace 2040” report that detailed how we’d work in 25 years. Choice and flexibility would shape the workplace of the future, researchers said, and 9-to-5 would be a thing of the past.
NO MORE TRADE SHOWS? NOW WHAT?
How Your Business Can Survive the No-trade-show Era
With customer events and industry trade shows being canceled or postponed around the country and the world, businesses are wondering how they can replace these signature events they have relied on and invested in to engage with customers and drive business.
The Camp that Zoom Hosted
The anticipation of volunteering at a children’s overnight summer camp morphed into planning a virtual camp on the fly, thanks to COVID-19. Conducted through a series of Zoom calls, breakout rooms, prerecorded programing and activity kits sent in the mail, the challenge was to create an interactive week for over 100 kids between the ages of 6 and 18 —which is a challenge virtual or not!