THE TALE OF TWO SPACE COMPANY FOUNDERS
And Our Bet on Which One Had Media Training
Two billionaires went to the edge of space; both returned safely, but one of them landed in a PR scupper.
Marisa Weich Bolsters Branigan Strategic Communications Team
AUGUST 2021 – Marisa Weich has joined Branigan as a senior account executive, aiding in managing client relationships and providing strategic communications counsel and support. Weich has experience in marketing and communications for clients in both the business-to-business and business-to-consumer arenas.
Megan Garske Fortifies Digital Offering
JUNE 2021 – Megan Garske has joined Branigan as a digital strategist, focusing on social and digital content creation and production for various projects, including social media campaigns and digital marketing.
OUR BRANIGAN CULTURE
How Yoga Boosts Productivity & Confidence in the Workplace & Beyond
For the first 19 years of my life I didn’t enjoy exercise — that is until I found my yoga practice sophomore year of college. After discovering the free classes on campus, I was hooked. Never before did I want to be moving my body, yet here I was attending every class I could.
HOW WE WORK
An SEO Audit Should be Tackled from the Macro to the Micro
SEO is one of those internet acronyms that a company might hear about, and then wonder if they should care about it.
The answer is always, yes.
Putting Social Listening into Action for Your Brand
Imagine being able to hear what people are saying about you. Some comments might make you smile, while others might be less positive. Maybe we can’t do this in real life — but online, you have a front-row seat to what stakeholders are saying about your brand through social listening. The question is: Are you listening?
The Digital Journey Starts with Customer Personas
No matter the industry, profession or size of your business, there’s arguably never been more information available about your current customers and target audiences. At the same time, it’s never been easier to get overloaded with the amount of data at your fingertips.
HOW WE WORK
2020: A Year Under Review — Whew!
There are lots of adjectives that come to mind in describing 2020, but the one that stands out among the many is resilience. There’s a certain joy in looking back at a topsy-turvy year and knowing we triumphed amidst the unpredictability, holding tight to our core values to come through the year together, if actually apart.
5 Things to Consider Before Joining the Podcast Boom
Nearly a quarter of Americans listen to at least an hour of podcasts per week, according to Westwood One’s Podcast Download Fall 2020 Report, which also notes heavy listenership (those who consume six or more hours of podcasts per week) has been increasing since 2017.
Music Helps to Get Work Done
Our aural surroundings have a distinct effect on our ability to focus and get things done. Certain genres of music have been proven to boost motivation, retention of information and linguistic capabilities. At Branigan, we share a love of music, but not everyone shares the same loves. Here are some of my favorite playlists curated for the type of project I’m working on at any given time.
HOW WE WORK
Creativity Isn’t Just for Creatives
Contrary to what many people think, creativity isn’t limited to a person’s ability to paint, draw or even sculpt. And in a professional setting, creativity is not limited to graphic designers or art directors. Art and design, while expressions of creativity, hardly scratch the surface of what it means to be creative in the workplace.
THE STORYTELLER'S TOOLBOX
Storyboards Aren't Just for Filmmakers
While storyboards are common for large-scale film production, the method can bring structure and forethought to all types of video and content projects. The process takes additional upfront time, but the advantages of storyboarding more than make up for the extra work. Here are some of the benefits of integrating storyboarding into the content development process.
BRANIGAN WEBINAR SERIES
Navigating Communications During Uncertain Times
When crises occur, business leaders have a responsibility to communicate and an opportunity to influence behaviors that both protect brands and positively impact the outcomes of critical situations.
HOW WE WORK
COVID-19 Accelerates 'Workplace of the Future'
A handful of years ago, Johnson Controls put out its “Smart Workplace 2040” report that detailed how we’d work in 25 years. Choice and flexibility would shape the workplace of the future, researchers said, and 9-to-5 would be a thing of the past.
NO MORE TRADE SHOWS? NOW WHAT?
How Your Business Can Survive the No-trade-show Era
With customer events and industry trade shows being canceled or postponed around the country and the world, businesses are wondering how they can replace these signature events they have relied on and invested in to engage with customers and drive business.
BEHIND THE REBRAND
The Branigan Podcast Episode 31
Within any company, there are different points of view about what a new brand identity should accomplish and how that translates to the end product.
Branigan Communications announces rebrand and new name. Initiative reflects expanded capabilities and global corporate sector growth.
TRUE CRIME GENRE
Lessons in Storytelling
As a society, we’re hooked on true crime. Books, TV series, documentaries, podcasts, movies –we’re not too picky about the medium. In fact, as we’re writing this blog post, 3 of the top 10 Apple podcasts are of the true crime genre.
Staff Promotions on Communications and Creative Teams
JULY 2020 – Branigan announced the promotion of Grace Gregg and Jessamyn Spaulding to account executive and Monica Doro to creative director.
The Camp that Zoom Hosted
The anticipation of volunteering at a children’s overnight summer camp morphed into planning a virtual camp on the fly, thanks to COVID-19. Conducted through a series of Zoom calls, breakout rooms, prerecorded programing and activity kits sent in the mail, the challenge was to create an interactive week for over 100 kids between the ages of 6 and 18 —which is a challenge virtual or not!
Lucy Raasch as Graphic
and Digital Designer
JUNE 2020 – Lucy Raasch has joined Branigan as a graphic and digital designer. A recent graduate of Marquette University, Raasch previously served Branigan in the role of graphic design intern.
THE YARD SALE
A Lesson in Micromarketing
On a recent sweltering 95-degree Saturday, we staged an experiment in human behavior, also known as a yard sale. Yard sale, rummage sale, garage sale ... whatever you want to call it, people love a good rummage through other people’s discarded things.
Sandra Peterson as Director of Crisis Communications and Reputation Management
MAY 2020 – Sandra Peterson has joined Branigan to lead the company’s established reputation management group.